PINARELLO

  A little history 

GIOVANNI Pinarello , the eight of twelve brothers, was born in Catena di Villorba in 1922. He was born at a time when life could be rather difficult, which was not uncommon, for many families ot the humble, and peasant backgrounds, in the rural farming areas of Veneto. The struggles of a simple farming life, as well as surviving the hardships of both World Wars, greatly effected an influenced the life of Giovanni Pinarello and his family. His impoverished and simple upbringing was not able to extinguish a passion Giovanni discovered he hard for the "Two Wheels".

With his determination and his love for the bicycle, Giovanni was able to make his dream come true. He made it possible to borrow whatever he needed to become part of the world of cycling. So at the age of seventeen, he began competing in the junior's category. Giovanni's dream soon became a reality and his passion began to bring him many victories. In 1947, after winning over sixty titles as an amateur, he became a member of the professional world of cycling. He was part of the professional cycling world until 1953, with five wins to his mention. With the end of this cycling career, the birth and realization of yet another of Giovanni's passions arose, the PINARELLO (the bicycle).

The making of the Pinarello began in Catena di Villorba, towards the end of the 1940's. The roots of Pinarello can be traced back to the beginning of WW II. This is when, at the age of fifteen, Giovanni began making bicycles at the factory of Paglianti. He continued making bicycles throughout his amateur cycling career. Bicycle manufacturing for the Pinarello family can be traced as far back as 1922, when Giovanni's cousin Alessandro was already making bicycles in a small factory. The beginning of this manufacturing was signified with a gold medal and a diploma in his recognition, given at the prestigious Milan Bicycle Fair of 1925.

In 1952 an opportunity presented itself to Giovanni Pinarello as a direct result of a major disappointment in his cycling career. The opportunity was for him to become an integral part of the very beginning ot the manufacturing world of bicycles in Treviso. The disappointment was that he had to give up his first love and passion, bicycle racing

In 1952, Giovanni was presented with the dilemma of having to give up the chance to participate in the very prestigious Giro d'Italia. He was to be replaced to make way for the up and coming new star, Pasqualino Fornara. Giovanni had no choice in the matter. His sponsor, Bottecchia, offered him 100,000 Lire, a great deal of money for the times. That loss later became his fortune, career, and success, with the beginning and opening of the first and most renowned bicycle store in Treviso.

Pinarello was fortunate to be in a very economically prosperous area of Italy. This area was also synonymous with cycling and known for its manufacturing excellence. His intuition told him to take advantage of the opportunity that presented itself, and to be part of the world of team sponsorship. At first he began by helping to promote and advertise for small local teams. He also aided in the survival of the teams with whatever they needed to be able to participate in the competitive and expensive world of racing.

 AND NOW THE FUTURE!!

THINK ASYMMETRIC 

We were confifident in the merit of the Dogma, and now a new road opens up in building racing frames.
Pinarello has always been the symbol of innovation in the cycling world. Just consider that we were first in oversized tubing, integrated headset, magnesium frames, the ONDA fork, oversized bottom bracket, and in 2009 the fifirst completely asymmetric frame: DOGMA.

The worldwide success of DOGMA 60.1 Asymmetric, as confifirmed by awards from the most authoritative international cycling magazines, has convinced us to enthusiastically stay the course of asymmetry for our entire range.

Both the British Cycling Federation and Team Sky wanted Pinarello as their technical partner, seeing us as a key player in bicycle innovation.
These collaborations have already proven productive. They have given rise to the new KOBH 60.1 and the extraordinary new time trial machine GRAAL, baptised by Bradley Wiggins with his victory at the prologue of the Giro d'Italia 2010. 

Our story continues, always out in front, always giving our best!

THE HIGHEST EXPRESSION... OF A RACING BIKE.

For four years in a row, a Pinarello bicycle has won the Editor's Choice award for "Best Race Bike", given by the American magazine, Bicycling. 
Following the Paris in 2007 and the Prince in 2008 and 2009, DOGMA® 60.1 Asymmetric won the top honours in 2010. 
This is why we have no doubt that a Pinarello is the highest expression of a racing bike. Get yours today at Bob's!